Tip #2: Research the Marketplace
Learn to "listen" to online conversations
Speaker: Mike Parker
In this episode, Mike Parker discusses the importance of researching your marketplace. Learn what interests your current and potential customers. Mike walks you through a variety of online research tools, including the popular Google Alerts.
Do you know what your competitors are doing online? Do you know what people are saying about you? If not, you need to learn how you can find out. This tip will give you the tools you need to succeed.
Running time: 11 minutes
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